The CEO of Apple Computer., Steve Jobs, introduced on Tuesday a new line of iPod and announced a truce with NBC Universal, meaning that the TV channel will start again to sell programs on iTunes.
The announcement of the product had already been anticipated and investors were not very excited about the news from Apple, whose shares lost 4.96 U.S. dollars (3.1%) in stock transactions evening.
The improvements announced by Jobs in a theater in San Francisco include two new models of lightweight Nano, oval device that according to the managers are smaller thickness ever produced by Apple. A version with 8 gigabytes of memory is sold at 149 dollars and another 16 will cost 199 dollars.
The new models represent the incredible appetite for iPods, Jobs said that Apple has sold 160 million iPod since its introduction. But Apple has to strive to distinguish him from the iPhone, cell phone-iPod-Internet threatens to undermine part of the demand for iPods.
Jobs also introduced three new versions of the iPod Touch, close cousin of the iPhone. The models are sold at 229 dollars with 8 gigabytes, 299 $ 16 $ 399 GB and 32 GB.
The agreement with NBC, the television station back to iTunes one year after retiring in a dispute over prices charged by Apple software that sells in the online service. At that time, television programs controlled by NBC Universal accounted for 40% of videos on iTunes.
